I’m Anne Badalamenti, née Brannon, a Raleigh, NC-based marketing professional with nearly seven years of digital and social media marketing experience across numerous industries, including consumer-packaged goods, consumer electronics, software, food & beverage, and automotive. Personally, I love to travel and experience new places (primarily through great food), stay active (whether it be co-ed soccer or a long bike ride), and spend time with my wife and our dog, Penny.
Anne Brannon Badalamenti
I’m a Raleigh, NC-based marketing professional with more than six years of digital and social media marketing experience. A bulk of my experience comes from my five years at Ignite Social Media, where helped develop and execute social media marketing campaigns and community management strategies for some of the world’s best brands, including Microsoft Windows, Bing, Windows Live Messenger, Hotmail, Samsung, Carlson Rezidor Hotel Group, Chrysler Group LLC, ConAgra Foods, one of the world’s largest CPG companies (a Fortune 50), and more. I love the ever-changing nature of this business as it constantly keeps me on my toes and challenges my strategic and creative thinking all at once.
In 2014, I joined the amazingly diverse and talented team at Mohu, the consumer electronics start-up that was named by Forbes as one of the top 10 companies changing the TV industry (alongside bigger names such as Hulu, Netflix, Roku, and more). In my official capacity as Social Media Manager, I am responsible for managing content across all of Mohu’s digital properties. From concept to execution, I develop a variety of written content as well as multimedia content. I have also spearheaded a Brand Ambassador program enlisting multiple influencers in the cord cutting space to create ongoing blog content. The goal is to develop SEO-rich content that helps reach multiple target audiences, from the tech savvy cord cutter to the individual interested in ways to save money to people who prefer open, customizable media experiences. One of my primary goals at Mohu is to help expand awareness of our brand, our products, and more broadly of free, over-the-air TV, about which the general public is unaware. To help do so, I’ve implemented a mixture of paid media, SEO, and ongoing organic content and promotions to increase awareness and engagement. Within my first 2 months, this combination helped to successfully drive a 423.5% increase in total social connections. As the cord cutting movement gains momentum in 2015, I look forward to continuing to maintain Mohu’s momentum within the movement as one of the go-to industry leaders.